Building a brand

A creative construction site model

When the IRENO contracting company came knocking at In Fine’s door, asking us to create, manage and promote its new commercial brand, XENA, the excitement was overwhelming.

XENA is Belgium’s very first made-to-measure home extension system that is handed over to you ready for you to move into in.

Xena - Annexes à vivre

IRENO acts as a single point of contact bringing architects, engineers and experienced craftsmen together. They handle absolutely everything and deliver total convenience and peace of mind for anyone dreaming of more space and freedom.

Extensions to enjoy: a unique design concept

This enthusiasm provided the springboard for making IRENO stand out from other providers in the industry. How? By proudly displaying the positivity of project managers: their emotions and their dreams, the pleasure of building and the sheer joy resulting from it.

Xena - Logo

An energising website

The XENA website is modern, fun and dynamic. Totally responsive to every user, the site’s layout adjusts to suit all media and devices, making browsing smooth and easy, while the tone of voice adopted of the content is both engaging and direct. It’s an experience you’ll be certain to enjoy!

Xena - Plus d’espace, plus de liberté

Focused around 4 worlds

The website invites visitors to make 4 different choices: extensions to relax, cook play or work. There’s plenty to tempt you with – so go and check it out.

Xena - RELAX
Xena - Cartes de visite

Beautifully presented
promotional material

And with the same sense of details as the one you will find in their constructions, the XENA look is extended to business cards, pencils, erasers and various types of paper to deliver a never-ending source of creativity. Now all you need to do is transform your home.

Xena - WORK
Xena - Branding
Xena - Matériel print
Xena - Responsive design
Xena - Branding
Xena - Annexes à vivre

An e-marketing campaign
filled with optimism

XENA displays its infectious optimism and joie de vivre across all social networks through short and to-the-point posts inviting homeowners to dream about making their place bigger and better. Wow factor guaranteed!

Xena - Campagne e-marketing
Xena - Brochure
Next project


So, let’s


Come have a coffee with us along the Meuse. We'll discuss your projects.