Kryneo.
- Packaging
The brief.
A customer specialising in hair care commissioned us to produce communication materials for a range of curative products suitable for both men and women. The design had to reflect the fact that the unisex nature of the product is unique in the market. Our challenge was to showcase the company's innovation with a new name, a new look and a new approach.
Our approach.
We analysed the target audience's needs, brainstormed and came up with a name for the new product. With no new, reliable solutions on the market currently, it was up to us to launch the product with a simple, clear, effective image to echo its innovative composition. Say hello to Kryneo, with its crisp, balanced, sober, elegant yet truly unique packaging. To maintain a consistent visual identity, we also created a website that perfectly matches the new product.
It's always such fun embarking on projects like this where you're starting completely from scratch! You can really express your creativity because everything's still to be done. It was a great challenge for a great new product.
Why work with In Fine?
