Mevia.

The brief.

Few Belgians know it, yet Mevia is among the top 3 mayonnaise brands on the African continent! Its ambition? To go international! Mevia Sauces travels around the world to introduce the true Belgian mayonnaise and other sauces, embracing diverse cultures and traditions. Everyone has their own love story with mayo, whether it's on fries, mussels, or other delicious dishes! What's yours?

Our approach.

For the past year, in fine has been working closely with Mevia Sauces. What started as a simple packaging facelift has led to a complete overhaul of the brand's communication. The result? Total coherence, digital presence, a strong identity, a visual appeal to reach new heights and markets...

First, we created a distinctive graphic charter and developed a powerful storytelling that resonates across all Mevia Sauces' platforms. Through our packaging expertise, we revamped the aesthetics of existing products and developed new strategies for upcoming ranges. Every step, from artwork creation to 3D packshots, was carefully orchestrated to maximize visual impact and strengthen the brand.

Digitally, we launched an optimized website for the international market, with dedicated landing pages for country-specific campaigns. By closely analyzing data via GA4, we adjusted our strategy in real-time to optimize performance. Social media was a crucial lever to develop Mevia's brand awareness in specific markets such as Togo and Benin, our current targets. Our multi-channel campaigns (Google Ads, Display, and META Ads) were designed to reflect local preferences, with dark posts for impression and light posts to create engagement and build a community.

Objective achieved! Bringing the brand to life in hearts and on plates!