Schréder.
- Branding & concept
The brief.
Perhaps you didn't realise, but Schréder actually lights up your (night) life. This family business creates lighting solutions in public and private spaces in Belgium and beyond, aiming to create safer spaces, yes, but also bringing an aesthetic of pure refinement. Their request was for us to create a brochure to showcase their "luminaire de ville" (city lights) range for the international market.
Our approach.
“Cities people love to live in”. That's the Schréder mission and that's what we needed to express. Light brings architecture to life so that we can appreciate the world around us and fall in love with our towns and cities all over again. In Fine used this idea to create a richly coloured brochure, bathed in light and capturing those magical night-time moments.
The most exciting part of the project for me was researching, retouching and assembling the images. I was absolutely buzzing and I just didn't want the creative process to end. The result was exactly what I was aiming for.
Why work with In Fine?
