InoKura.

The brief.

In fine was tasked with a very exciting mission: to revamp the identity of ATC Pharma, the only independent clinical research center in Wallonia, based in Liège. The objective? To realign their brand image and positioning to better reflect who they are today and what they achieve. This transformation also includes a name change: ATC Pharma becomes InoKura!

Specifically? The visual identity was redesigned to be more faithful to their essence, and all the necessary materials were developed to support this renewal. In fine also advised and guided InoKura in implementing this new identity. And because one thing leads to another, the agency also created a modern, user-friendly website, perfectly aligned with this new dynamic.

Our approach.

For the InoKura project, in fine adopted a deeply strategic approach, reassessing the company’s values and positioning around two key pillars: humanity and innovation. A collaborative workshop was organized with the InoKura teams to co-create this new identity, considering major challenges such as a change after 40 years of existence and a dual target audience: prospects/clients and volunteers. The support was comprehensive: advice, coordination of communication and marketing efforts, and the search for a new name.

The team also designed a new logo and a complete visual identity, accompanied by a style guide to ensure consistency in the new image. This 360-degree project included a variety of materials (flyers, roll-ups, tote bags, etc.), a newsletter to inform B2B and B2C partners of the change, as well as a website optimized for lead generation.

The launch was supported by a major digital campaign across several channels, starting with a brand awareness phase targeting warm audiences, followed by a conversion phase for colder audiences. Finally, in fine managed content creation, the communication plan, as well as the monitoring and sponsorship of online actions. A great challenge, successfully met by experts, for experts!