Solufruit.
- Branding & concept
- Performance marketing
- Web
The brief.
From Ingredient to Solution: Supporting Industries in Creating Healthier and More Sustainable Products.Solufruit, a family-owned company with over 100 years of expertise in fruit processing, helps food industry professionals develop natural and high-performance solutions. The company aimed to revamp its brand identity, modernize its website, and structure its communication to better showcase its expertise and strategic partnership role.
Results.
- Increase LinkedIn community.
- 40 high-quality leads (100%).
- Rank #1 in SEO for 10 strategic keywords.
- Database of 100 contacts (active, inactive, or new).
Our approach.
A Branding Rooted in Solufruit’s DNA : We developed a visual identity that reflects its expertise, commitment, and vision. A strong graphic charter was created, embodying naturalness, innovation, and technical expertise.A Website Designed to Convince and Convert : Tailored for industry professionals, the website highlights Solufruit’s expertise and showcases its customized solutions, making conversion and engagement easier.
Communication That Makes a Difference : We structured a comprehensive communication strategy, combining digital marketing, engaging content, and dedicated materials (brochures, exhibition stands) to enhance Solufruit’s visibility and impact among its clients and partners.
Supporting Solufruit on this journey has been a truly enriching experience. Immersing ourselves in a family business where expertise has been passed down for over a century was a great source of inspiration. The collaborative workshops we conducted together led to meaningful encounters and genuine exchanges. Seeing a new identity come to life - one that reflects this rich history and commitment to the future - is a great source of pride. When such trust is built, it’s a true joy.
Why work with In Fine?
